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Who is Matthew4us?
By Franklyn Gallup
Who is Matthew4us? To be quite honest I would be really surprised if you knew. If you do a search on Google for Matthew4us Google will assume you misspelled the name and give you results for Mathews Bows. Mathews Bows is a well known and established brand of Archery products. Notice the spelling with only one t. You will understand the significance of the spelling as you read this Intel. Matthew is usually spelled with two t's. If you do the search on Google be persistent and click on the link below the one that says, "Showing results for Matthews" and click on the one that says, "Search instead for Matthew4us". You will find there are few results. You will also discover that Matthew4us is a figment of my imagination. He is a virtual assistant with my new Forum and is very helpful. Why is this important to you? Creating a username that is quite unique is a very smart technique in SEO. It is something you should really give some thought to when you do social networking. If you use common names the likelihood of there being the same name on Facebook, Myspace, Twitter, blogs and forums is quite high. When selecting a new username you should do a search on Google with the new name and see if anyone is already using it. If they are you are immediately competing with those names which existed before you. To create a unique name you can add numbers or misspell the name. It could also be an acronym like IBM. Take on a "Xerox" mentality. Once you have researched and found a unique username then you can promote it everywhere. You will have virtually no competition. Use it for every blog or forum you work with. I discovered the uniqueness of Matthew4us this morning and thought it would be an excellent example to use for writing about the importance of creating a unique brand and promoting it. This is known in the marketing world as branding. It is something you should really take some time and think about when starting something new. Consider how many large companies have used this technique. Google for example isn't really a word. It is actually a misspelling of the word Googol which is a word coined by the mathematician Eduard Kasner defining the number 10 to the 100th power or one followed a hundred zeros, a Googol. Click Here to read the origins of such common brand names as Amazon.com, Apple computers, Aspirin, Audi, Barbie, Bluetooth, Bridgestone, Coca-Cola, Dunkin Donuts, Ebay, Google, Harley Davidson, Intel, James Bond, Kleenex, Kodak, Lego, Levi’s, Linux, Lucky Strike, Mercedes, Motorola, Napster, Netscape, Nike, Nivea, Nokia, Old Spice, Pepsi-Cola, Pizza Hut, Ray-Ban, Red Bull, Sony, Tampax, Toyota, Timberland, Vaseline, Yahoo! and Zippo! Now I'm not suggesting that Matthew4us will ever become a household word but it could. If it does just remember you read it here first. More importantly, I think you can see the importance of choosing a user name online is something you should give some careful consideration.
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History of Famous Car Brands
Matthew4us
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